Tyler Butterfield announced today that he is entering a two-year partnership with Panache Cyclewear. Butterfield will be signed on with Panache as a sponsored athlete and design consultant. Butterfield plans to focus on long-course triathlon for the 2013 season kicking off with Abu Dhabi International Triathlon on March 2, 2013. As a design consultant, Butterfield will take an active part in product development and design in Panache Cyclewear’s triathlon line. The cycling apparel company is based in Butterfield’s U.S. home base of Boulder, Colo. Being in the same city as Panache Cyclewear, allows Butterfield to collaborate day-to-day on high-end designs for the premium cycling brand.
“I couldn’t be more excited about being on board with Panache,” said Butterfield. “The products are amazing. The brand was created by a former pro cyclist, and you can really tell by the fit and quality. I’ve gotten to know the crew there since living in Boulder, and they’re a great group of guys that I’m really looking forward to working with.” In addition to outfitting Butterfield, Panache will supply identical kits to Team Tokio, the Bermuda age-group triathlon team that shares Butterfield’s title sponsor, Tokio Millennium Re Ltd.
Panache Cyclewear, a premium cycling apparel brand, was founded in 2008 by Don Powell, a former Euro-professional cyclist. Distilling his experience from the time in the pro peloton and design sense from working at a prestigious outdoor company on the apparel side, Powell devoted himself to created a line of clothing that honored the cycling tradition but with an eye towards technological improvements. The cycling line continues to expand with retail cycling kits, custom team clothing and off-the-bike apparel.
“We are excited to partner with Tyler for several reasons, said Panache Founder and CEO Don Powell. “He’s a great guy. He has style. He’s fast and has been successful at the highest level, including the Olympic Games. He’s very passionate and detail oriented when it comes to his equipment and clothing. A perfect fit, really. Our shared goal with Tyler is to redefine and create some cool, fast tri kits that look great and win races.”
Butterfield will proudly wear Panache for the 2013 and 2014 triathlon seasons at each race and cycling training rides. Butterfield will begin his 2013 triathlon season at Abu Dhabi International Triathlon on March 2nd. Following the Abu Dhabi race, he’ll compete at the Ironman Asia-Pacific Championship in Melbourne on March 24th with hopes of qualifying for October’s Ironman World Championship in Kona.
About Tyler Butterfield:
Tyler Butterfield is a rare sporting talent, having raced at the height of competition in two separate disciplines. A two-time Olympian in triathlon (Athens 2004 and London 2012) and a 2002 Commonwealth Games contender in cycling, Tyler has now turned his focus toward competing in the 2013 Ironman World Championships in Kailua-Kona, Hawaii. Tyler’s athletic prowess is a brilliant blend of hard work and genetics – his father was an Olympic rower and Ironman pioneer and his mother claimed a 4th place finish at the 1985 Boston Marathon. Tyler proudly enjoys dual citizenship (Bermuda & USA) and travels the world training and racing with his long-time love Nikki and their daughter Savana.
About PanacheCyclewear:
Launched in 2008 by former professional cyclist Don Powell, Panache Cyclewear designs and manufactures exceptional apparel for cyclists and triathletes. The line includes custom apparel for training and racing along with in-line riding and casual apparel. Panache’s premium, yet attainable cycling clothing combines innovative fabrics and construction techniques with fashionable style and design. All Panache ridewear is engineered for superior performance and absolute rider comfort to enhance physiologic performance on the bike. Racer-Bred. Victory-Grade. Gutter-Inspired.
Tyler Butterfield is all smiles in Panache Cyclewear as he climbs Beechmont Mountain on Australia’s Gold Coast.
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